Himalaya Wellness has launched PartySmart, a clinically-tested, herbal supplement brand designed to prevent hangovers. The brand has partnered with actor Aditya Roy Kapur as its official brand ambassador. PartySmart has expanded its product range to include gummy format, in addition to the popular capsules. In an exclusive interview, Rajesh Krishnamurthy, Business Director, Himalaya Wellness, and Ragini Hariharan, Marketing Director – Beauty & Personal Care, Himalaya Wellness, discussed the brand’s strategy to promote PartySmart and compete in the niche hangover remedies market. They emphasized the product’s easy availability through tie-ups with e-commerce platforms and restaurants. The brand is focusing on changing consumer behavior and raising awareness about the importance of maintaining wellness while enjoying social engagements. PartySmart is clinically proven and offers a convenient, on-the-go format, making it a unique offering in the market. The brand has received a positive response to its gummies, with consumers appreciating their delicious taste and convenience.
