ITC, a leading fast-moving consumer goods (FMCG) company, has announced its goal to support 4,000 Farmer Producer Organisations (FPOs) through its ITC Maars (ITC MAARS) initiative. ITC Maars is a digital platform that aims to empower small-scale farmers by providing them with access to markets, technology, and resources. The platform allows farmers to sell their produce directly to ITC and other buyers, reducing intermediaries and increasing their income.

This initiative is significant as it will enable thousands of small-scale farmers to benefit from ITC’s expertise and resources, including training, technology, and market access. This can lead to improved agricultural productivity, reduced post-harvest losses, and increased income for farmers. The platform will also promote sustainable agriculture practices and support local communities.

By supporting 4,000 FPOs, ITC Maars aims to reach millions of farmers and impact rural livelihoods. This is a key step towards realizing ITC’s vision of creating a sustainable and inclusive agricultural ecosystem. The company’s focus on supporting small-scale farmers is in line with the Indian government’s initiatives to promote rural development and reduce poverty.