Amul, a dairy products brand under the Gujarat Cooperative Milk Marketing Federation (GCMMF), plans to launch its products in Spain and expand to other European countries by the end of this month. This move is aimed at catering to the Indian diaspora and Asian population in the region. The company has already launched four variants of milk in the US market in March. Amul’s Managing Director, Jayen S Mehta, stated that the company will follow a “launch and expand” strategy, starting with Spain, and then targeting other European countries. The company’s products will be duty-free, with India allowing the import of dairy goods at a 30% duty. With a turnover of Rs 80,000 crore, Amul is now the strongest dairy and food brand globally, with 36 lakh farmers owning the brand. Mehta emphasized the importance of creating a market opportunity for Amul, highlighting the significant source of livelihood that dairy provides to over 10 crore families in India, with most producers being small and marginal farmers.
