Outdoor advertising is a crucial tool for brands to make a bold visual statement, and Greater Cairo is an ideal location for impactful billboard campaigns. Dabur’s promotion of its Miswak toothpaste is a notable example, with billboards strategically placed across major intersections and roads in the city. The campaign highlights the product’s unique selling proposition: its natural Miswak extract, a traditional and trusted dental cleaning solution. The billboard design is striking, combining vibrant greens, golden text, and visual cues like a glowing tooth. The combination of visuals and concise text ensures maximum engagement in Cairo’s fast-paced environment. The campaign’s positioning in Cairo is strategic, with long viewing times and a culturally aware audience that resonates with the brand’s heritage and innovation. The campaign’s success reflects the effectiveness of well-planned OOH strategies in Cairo, engaging the audience, enhancing brand visibility, and driving sales.
Embracing the power of nature, Dabur Miswak’s OOH campaign returns oral care to its natural beginnings!
