Patanjali Ayurved, led by Baba Ramdev, reported a 23.15% increase in total income to Rs 9,335.32 crore in FY24, driven by other income such as the sale of shares in Patanjali Foods and income from other group entities. However, its revenue from operations declined 14.25% to Rs 6,460.03 crore due to the transfer of its food business to Patanjali Foods in July 2022. The company reported a five-fold jump in total profit to Rs 2,901.10 crore in FY24. Patanjali Ayurved’s advertising expenses increased by 9.28% to Rs 422.33 crore in FY24. The company has been expanding its business through contract manufacturing facilities and has other income streams such as bulk trading of food products. Its sales are primarily in India through independent distributors and marketing federations. In FY24, Patanjali Foods, a leading edible oil maker, posted a total revenue of Rs 31,961.62 crore, a small increase from the previous year.