Ayurvedic and natural beauty brand Just Herbs, co-founded by Neena Chopra, Arush Chopra, and Megha Sabhlok in 2014, is expanding its reach into non-metro locations, targeting Tier 2 and 3 cities. The brand, known for its sustainable practices and Ayurvedic principles, plans to launch new products every month, with a goal of three to four new offerings. Just Herbs has built a strong presence in India, with over 500 sales points, and has seen significant demand from Maharashtra and Bengaluru. The company was acquired by Marico in September, with the latter securing the remaining 40% stake in Just Herbs’ owner Apcos Naturals Private Limited. With Marico’s distribution network at its disposal, Just Herbs aims to expand its brand globally. The brand’s co-founder, Arush Chopra, has handed over the reins to Marico, praising the company’s commitment to consumer-focused innovation. Just Herbs plans to leverage Marico’s resources to further its growth in the Indian market and beyond.

Source: https://in.fashionnetwork.com/news/Marico-s-just-herbs-to-expand-into-non-metro-locations-expand-product-offering,1675240.html