Stellantis, a leading automaker in the United States, is revamping its approach to deal with local dealerships, following a tumultuous period of disputes between them and their trade associations, as well as the former CEO Carlos Tavares. To achieve this, Stellantis has joined the National Automobile Dealers Association to revamp its communication with local partners. The new approach will focus on three key brands: Ram, Dodge, and Jeep.
For Ram, Stellantis is revising its approach by introducing new programs, such as a Ram 1500 variant with a 92 kWh battery and dual electric motors, producing 663 horsepower. Additionally, more affordable list prices will be available for the Ram 1500. For Dodge, Stellantis is planning to release a new internal combustion engine for the Charger, which will feature a 3.0-liter inline-six Hurricane biturbo engine, with two power options: 420 and 550 horsepower.
Regarding Jeep, Stellantis is introducing three new models and three new powertrains, including internal combustion, hybrid, and electric options. The most anticipated models include the Recon and the replacement for the Cherokee, while a third unknown model is on the way. The new Compass will also arrive in the USA, although the new generation Renegade’s fate remains uncertain.
Stellantis has also committed to supporting dealers with dedicated incentive programs, increased advertising efforts, and targeted actions. The company plans to restore advertising to pre-pandemic levels, which could mark a return to the Super Bowl for brands like Jeep and Ram. Overall, Stellantis’ new approach aims to improve its relationship with local dealerships, providing better customer experiences and resolving past issues.