Fiat’s new UK boss, Giuseppe Cava, is confident that the company will meet its tougher ZEV (Zero Emission Vehicle) mandate targets for this year due to its new “E-Grant” initiative. The initiative, which offers up to £4,220 off the price of an electric car, was introduced last year and has been instrumental in increasing sales of Fiat’s electric vehicles. Cava believes that the scheme has made Fiat’s EVs more affordable and attractive to customers, and has helped the company to meet the challenges posed by the ZEV mandate.
The ZEV mandate requires car manufacturers to meet a target of 28% of their sales being electric by 2025, up from 22% last year. While no manufacturers received fines for missing last year’s target, there are concerns that some may struggle to meet the new target. Fiat, however, is well-positioned to meet its targets thanks to its growing range of electric vehicles, which now includes five different options.
Cava attributes the success of the “E-Grant” initiative to the company’s efforts to make its EVs more affordable and accessible to customers. He notes that the scheme has been particularly effective in attracting buyers to Fiat’s most affordable electric car, the 500e, which is priced from £21,995 with the “E-Grant” reduction. Cava believes that the company’s strong line-up of EVs, combined with the “E-Grant” initiative, will help it to meet its ZEV mandate targets and stay ahead of the competition.