Audi has announced that it will standardize its model names globally to provide a clearer and more consistent brand identity across international markets. This initiative aims to simplify the way Audi’s models are named, making it easier for customers to recognize and associate with the brand.
Traditionally, Audi has used a combination of regional and local names for its models, which has resulted in a complex and confusing naming convention. For instance, the entry-level model was known as the A3 in some markets, while in others, it was called the A4. This inconsistency has made it challenging for customers to understand the differences between models and the brand’s product offerings.
The new standardization will ensure that all Audi models will be identified by a consistent set of names, regardless of the market or region. The new system will use a combination of letters and numbers to identify each model, with the first letter indicating the model series and the number indicating the level of equipment and trim.
For example, the new A4 will be replaced by the A4, while the A4 Avant will become the A4 Avant. The Q5 and Q7 SUVs will also adopt the same naming convention, with the Q5 being replaced by the Q5 and the Q7 becoming the Q7.
Audi has cited its desire to provide a more user-friendly and non-confusing branding system as the primary motivation for this change. The company believes that this new standardization will help to reduce consumer confusion and make it easier for customers to find the right product to meet their needs.
Additionally, the standardization of model names is also expected to simplify Audi’s marketing and communication efforts, making it easier for the company to promote its products and services across different markets.
The new naming convention is expected to be rolled out across all Audi markets and product lines, effective from 2024. The change is expected to bring about significant benefits for both Audi and its customers, as it will enable the company to create a stronger and more consistent brand identity.