Renault Korea adopts ‘Electro Pop’ strategy aimed at young motorists

Renault Korea adopts ‘Electro Pop’ strategy aimed at young motorists

Renault Korea’s new Renault ARKANA is on display at its flagship store in Seongsu, eastern Seoul, in this file photo. Courtesy of Renault KoreaBy Lee Min-hyungRenault Korea is moving to reshape its brand identity targeting the younger generation here by launching its long-awaited new hybrid SUV and deepening communication, particularly with those in their 20s and 30s, the automaker said Sunday.Under its group-wide motto of Nouvelle Vague, which is French for “new wave,” the company is…
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Source: https://m.koreatimes.co.kr/pages/article.amp.asp?newsIdx=373596