Sun Pharmaceutical Industries Limited, India’s leading pharmaceutical company, has launched a large-scale digital video campaign for Prohance D Diabetes Care, a nutritional supplement designed for individuals managing diabetes. The campaign, titled “Dekhta Hoon Nahi, Dikhata Hoon,” aims to address the emotional impact of diabetes on people’s lives, particularly the unpredictability of blood sugar levels that can make planning and living spontaneously challenging.
The campaign highlights how this unpredictability can lead to a life of “maybes” and hesitation, affecting not only daily routines but also relationships. The message is conveyed through a heartwarming story of a child who notices his father’s hesitation to commit to plans due to his diabetes and decides to help him. This narrative approach is a departure from the typical medicalized conversation in the diabetes category, instead focusing on the emotional truths of living with the condition.
By taking a more human approach, Prohance D aims to connect with its audience on a deeper level, emphasizing that better blood glucose management and prolonged energy can empower people with diabetes to live life to the fullest. The campaign, conceptualized by Curativity, Mumbai, reflects Sun Pharma’s belief that meaningful change begins with connection and understanding. Prohance D is positioned as a solution that can help individuals with diabetes move from uncertainty to action, embracing life’s plans and nurturing relationships.
The campaign’s focus on emotional storytelling and relatability is a strategic choice, as it allows Prohance D to stand out in a category often dominated by medical jargon and statistics. By emphasizing the human impact of diabetes and the benefits of better blood glucose management, Prohance D aims to resonate with its target audience and establish a strong connection with them. Overall, the campaign is a significant effort by Sun Pharma to promote Prohance D Diabetes Care and support individuals with diabetes in managing their condition and living a more fulfilling life.