Mankind Pharma, India’s fourth-largest pharmaceutical company, has appointed Rajkummar Rao as the brand ambassador for its flagship product, Nimulid Strong Pain Relief Gel & Spray. This move aims to strengthen the company’s position in the topical pain relief segment. Nimulid Strong is positioned as the “Neck Pain Specialist” due to its powerful 2X Diclofenac formulation, which delivers rapid relief in just two minutes.
The partnership between Mankind Pharma and Rajkummar Rao aligns with the brand’s promise of effective, localized relief and the actor’s relatable persona. Joy Chatterjee, Vice President of Sales and Marketing at Mankind Pharma, expressed excitement about the collaboration, stating that Rajkummar’s authenticity and craft resonate deeply with the audience. Rajkummar Rao, known for his acclaimed performances in various films, shared his enthusiasm about endorsing Nimulid Strong, citing its promise of quick relief for neck pain as a game-changer.
Nimulid Strong has already made a strong debut in the topical pain relief market, valued at ₹5,000 crore, with over ₹15 crore in sales and approximately 30 lakh units sold in its first year. The product features a potent 2.32% Diclofenac formulation, delivering faster and deeper relief from neck pain, stiffness, and inflammation. Available in gel and spray formats, Nimulid Strong offers long-lasting and on-the-go solutions tailored for today’s digitally fatigued and posture-stressed generation.
Mankind Pharma plans to expand the product line to include balms, roll-ons, and tablets, with a focus on innovation and accessibility. The company is committed to addressing modern pain challenges such as tech neck, work-from-home strain, and sedentary fatigue, helping consumers return to their routines without disruption. By partnering with Rajkummar Rao, Mankind Pharma aims to empower individuals to overcome pain-related challenges and lead pain-free lives.
With Nimulid Strong, Mankind Pharma is poised to take a leading position in the topical pain relief segment. The company’s commitment to innovation, accessibility, and effective pain relief solutions is expected to resonate with consumers, particularly in the digitally driven and fast-paced world of today. As Rajkummar Rao advocates for Nimulid Strong, the brand is likely to reach a wider audience and reinforce its position as a trusted and reliable solution for neck pain and other related issues.