FUJIFILM India, a leading provider of medical imaging and diagnostic solutions, has partnered with Upasana Kamineni, a renowned wellness expert and entrepreneur, to launch a nationwide breast cancer awareness drive. The initiative aims to educate women about the importance of early detection and screening for breast cancer, which is one of the leading causes of cancer-related deaths among women in India.
As part of the campaign, FUJIFILM India and Upasana Kamineni will be conducting a series of awareness workshops, seminars, and screening camps across the country. The events will feature expert talks, panel discussions, and interactive sessions, where women can learn about the risks, symptoms, and treatment options for breast cancer. The campaign will also focus on promoting the importance of regular mammography screenings, which can help detect breast cancer at an early stage.
Upasana Kamineni, who is also the founder of URLife, a wellness and lifestyle platform, emphasized the need for women to take proactive steps towards their health and wellbeing. “Breast cancer is a growing concern in India, and it’s essential that women are aware of the risks and take preventive measures,” she said. “Through this campaign, we aim to empower women with knowledge and encourage them to prioritize their health.”
FUJIFILM India’s Managing Director, Haruto Iwata, highlighted the company’s commitment to improving healthcare outcomes in India. “As a leader in medical imaging and diagnostic solutions, we believe it’s our responsibility to contribute to the fight against breast cancer,” he said. “Our partnership with Upasana Kamineni will help us reach a wider audience and make a positive impact on the lives of women across the country.”
The nationwide breast cancer awareness drive will be supported by FUJIFILM India’s advanced mammography technology, which provides high-quality imaging and accurate diagnosis. The company’s digital mammography systems, such as the AMULET series, offer advanced features like tomosynthesis, which can help detect breast cancer at an early stage.
Through this campaign, FUJIFILM India and Upasana Kamineni aim to create a wave of awareness and encourage women to take charge of their breast health. By promoting early detection and screening, they hope to reduce the incidence of breast cancer and improve treatment outcomes for women in India. The campaign will run for several months, covering multiple cities and towns across the country, and will include partnerships with hospitals, NGOs, and community organizations to amplify its reach and impact.