Mankind Pharma, a leading pharmaceutical company, has expanded its PetStar brand into the cat food segment with the launch of PetStar Delight. This new range of cat food is designed to support overall feline wellness and marks a significant milestone in the company’s pet care journey, which began with the launch of PetStar dog food in 2022. PetStar Delight is formulated with a powerful blend of functional ingredients, including cranberry, turmeric, and taurine, which provide various health benefits such as urinary health, immunity, and digestive health.
The product is manufactured in Thailand and adheres to stringent quality standards, offering pet parents a clean label option with no artificial colors or preservatives. The PetStar Delight range is available in three flavors – salmon, tuna, and ocean fish – and caters to two distinct life stages: kitten (one to 12 months) and adult (12 months and above). Each life stage has a specific nutritional profile, with the kitten range containing 32% protein and 12% fat, and the adult range containing 30% protein and 10% fat.
According to Rajeev Juneja, Vice Chairman and Managing Director of Mankind Pharma, the company has witnessed the tremendous potential of India’s pet care market and the evolving needs of pet parents since launching PetStar in 2022. With PetStar Delight, the company aims to bring the same commitment to quality, affordability, and wellness that defines its pharmaceutical business and dog food range into feline nutrition. Dr. Piyush Prashant, Vice President and Head of Pet Food Division, Mankind Pharma, added that the company has applied the same commitment to quality for cats as it did for dogs, with each recipe combining superior palatability with functional nutrition.
The PetStar Delight range incorporates ingredients with specific health benefits, such as prebiotic beta-glucans and MOS for gut health, natural fiber for hairball control, and salmon oil for brain development. The company has created a comprehensive solution that addresses the real health concerns of cat owners, making it a significant addition to the pet care market. With the launch of PetStar Delight, Mankind Pharma aims to provide scientifically formulated nutrition that supports the complete health of pets across species and life stages.