The Biocon Group has successfully concluded its public interest campaign, #InvisibleYetImportant, which aimed to raise awareness about breast cancer and the importance of timely detection and regular screening. The campaign, which coincided with Breast Cancer Awareness Month in October, emphasized the need for creating awareness about the often-overlooked early signs of breast cancer. The core message of the campaign was that even the smallest actions can make a significant difference to one’s health and well-being.
The campaign was structured around three key pillars: Inform, Engage, and Act. It commenced with a powerful video that reminded viewers that some signs of breast cancer may remain hidden until it’s too late. A handbook, “Invisible Yet Important: A Handbook for Breast Cancer Awareness,” was also developed to provide insights on early detection, prevention, and care. The handbook was made available for download, and social media channels were used to amplify the campaign, garnering approximately 500,000 video views and 682,000 overall impressions.
To engage employees, Biocon organized a live quiz on breast cancer awareness, which saw participation from employees across various locations. The top 10 winners were rewarded with a fun tea party celebration, which encouraged meaningful conversations around health, wellness, and preventive care. The campaign also featured expert advice from Dr. Akshita Singh, Senior Breast Consultant Surgeon, who addressed common myths and emphasized the importance of early detection and screening.
Under the #PeopleOfBiocon series, Dr. Kunvar Harsh Upveja, an internal Medico-Oncology expert, shared his perspective on the larger mission of access and equity in cancer care. He emphasized that science saves lives, but only if it reaches everyone, underscoring Biocon’s vision of delivering affordable and accessible therapies globally.
The campaign reflects Biocon Group’s commitment to public health advocacy and community well-being. The company’s spokesperson said that the campaign aimed to build a sustained movement encouraging people to stay informed, adopt preventive health practices, and prioritize early detection. The campaign’s success demonstrates the power of awareness and timely action in changing outcomes for patients, and it serves as a reminder that awareness must be ongoing, and even small steps can have a life-changing impact.