Mankind Pharma’s Nimulid Strong has partnered with the Patna Pirates as the Official Pain Relief Partner for Pro Kabaddi League Season 12. This partnership aligns the brand’s powerful pain relief formula with the intense physical demands of kabaddi, a sport known for sudden pulls, rapid twists, and heavy tackles that strain the neck and body. Nimulid Strong stands out in the topical pain relief market with a 2.32% diclofenac concentration, double the standard 1.16% found in most products.
The brand’s formula provides relief in just 2 minutes, making it ideal for players who need instant recovery. Nimulid Strong is available in gel and spray formats, targeting neck pain from intense kabaddi movements. The gel format provides deep-penetrating, long-lasting relief, while the spray format offers on-the-go convenience. In its first year, the brand has sold around 20 lakh gel units and 10 lakh spray units, demonstrating its remarkable market performance.
Mr. Joy Chatterjee, Vice President of Sales and Marketing at Mankind Pharma, emphasized that the partnership celebrates India’s indigenous sport while supporting athletes and everyday warriors who push through pain. The company plans to expand the brand’s offerings with innovative formats like balms, roll-ons, and tablets, reinforcing its commitment to effective and accessible pain relief solutions.
The topical pain relief market in India is valued at over ₹5,000 crore, and Nimulid Strong’s unique formula and quick action have positioned it as a leader in this market. The partnership with the Patna Pirates is a strategic move to increase brand awareness and reach a wider audience. With its powerful pain relief formula and convenient formats, Nimulid Strong is well-positioned to become a go-to solution for individuals seeking quick and effective pain relief.
The collaboration between Mankind Pharma and the Patna Pirates is a win-win for both parties, as it promotes the brand’s products while supporting the team’s athletes and celebrating India’s indigenous sport. As the Pro Kabaddi League Season 12 progresses, Nimulid Strong’s partnership with the Patna Pirates is likely to increase brand visibility and drive sales, further solidifying its position in the topical pain relief market.