Sun Pharmaceutical Industries (Sun Pharma) has launched a corporate brand campaign titled “Touching 1,000 Lives Every Minute” to highlight its role in supporting patients, caregivers, doctors, pharmacists, and communities. The campaign showcases the company’s commitment to innovation, access to medicine, and patient care. With 1,000 Sun Pharma medicines prescribed every minute worldwide, the company reinforces its position as India’s top pharmaceutical company.
The campaign is an integrated, multi-platform effort that spans television, digital, social media, IPL on OTT, and outdoor media to ensure maximum reach. To cater to regional differences, the campaign is being launched in nine languages, including Hindi, Tamil, Telugu, Kannada, Malayalam, Marathi, Bengali, Gujarati, and English. The brand activations will also extend to doctors, pharmacists, and distributors across India, acknowledging Sun’s partnership with these stakeholders to make a positive impact on communities.
According to Kirti Ganorkar, CEO of Sun Pharma’s India Business, the campaign reflects the company’s meaningful impact on people’s lives. With over 40 years of trust in India, the company feels a sense of responsibility to care and serve better. The campaign aims to highlight Sun Pharma’s role in improving people’s health and well-being.
The campaign was crafted by Ogilvy & Mather, Mumbai, with the goal of creating awareness and building affinity and trust among everyday consumers and stakeholders. Prem Narayan, Chief Strategy Officer at Ogilvy India, noted that while Sun Pharma enjoys immense trust among doctors and the medical fraternity, everyday consumers are not as aware of the company’s presence and largeness. The campaign seeks to change this by showcasing Sun Pharma’s commitment to healthcare and its impact on people’s lives.
Overall, the “Touching 1,000 Lives Every Minute” campaign is a significant effort by Sun Pharma to strengthen its brand and reinforce its position as a leader in the pharmaceutical industry. By highlighting its commitment to innovation, access to medicine, and patient care, the company aims to build trust and affinity among its stakeholders and make a positive impact on communities.