Cipla EMEU and Cipla Limited have been recognized at the Healthcare Asia Pharma Awards 2025 for their innovative initiatives. Cipla EMEU received the ESG Program of the Year – India award for its Ahead & Apart campaign, which promotes sustainable practices in the healthcare ecosystem. The campaign has three core strategies: communication, certification, and sustainable reminders, and has already engaged over 27,000 healthcare professionals (HCPs) across seven countries. The initiative aims to encourage the adoption of Environmental, Social, and Governance (ESG) practices and has earned several achievements, including the prestigious Zero Waste to Landfill Certification.
On the other hand, Cipla Limited received the Most Differentiated Service of the Year – India award for its Breathefree Digital Educator initiative. This platform provides personalized and tech-enabled guidance to patients on how to use their inhalers correctly, addressing the critical barrier to effective treatment in respiratory healthcare. Patients can access the platform by scanning a QR code on their inhaler packaging, which directs them to a live video consultation with a healthcare professional. The platform tracks patient engagement and provides valuable insights to refine educational strategies.
Both initiatives demonstrate the companies’ commitment to innovation and excellence in the pharmaceutical industry. The Ahead & Apart campaign strengthens Cipla’s reputation as a global sustainability leader, while the Breathefree Digital Educator initiative delivers real-world impact by helping patients breathe better and live healthier lives. The Healthcare Asia Pharma Awards recognizes companies in Asia that have redefined pharmaceutical excellence and gives recognition to game-changers and visionaries who possess unwavering commitment to innovation and excellence.
The awards are presented by Healthcare Asia Magazine, and the full list of winners can be viewed on their website. The magazine also invites companies to join the 2026 awards programme and be recognized for their innovative initiatives that have enhanced their business and made remarkable contributions to the pharmaceutical industry. The recognition of Cipla EMEU and Cipla Limited’s initiatives serves as a testament to their dedication to a healthier and greener future, and their commitment to making a positive impact in the lives of patients and healthcare professionals alike.