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Mankind Pharma, a pharmaceutical company, has launched a new campaign for its 100% vegetarian multivitamin tablets, HealthOK, featuring actress and strict vegetarian Archana Puran Singh. The campaign highlights the common dilemma among vegetarians of unintentionally consuming non-vegetarian supplements. Archana Puran Singh plays the role of a protagonist on a mission to find a “hidden non-vegetarian” at a family function, which leads her to Jijaji, who unknowingly consumes a non-vegetarian multivitamin. This relatable scenario showcases the reality that many vegetarians consume non-vegetarian supplements without realizing it.
The HealthOK multivitamin tablets are positioned as the ideal solution, with Taurine and Ginseng providing sustained energy and supporting fitness and overall well-being. The campaign targets a large vegetarian population across several Indian states, particularly during the Navratri festivities, when millions of Indians follow a vegetarian diet. The campaign aims to raise awareness about the importance of taking HealthOK tablets, which are exclusively sourced from vegetarian ingredients.
Mankind Pharma’s Vice President, Joy Chatterjee, emphasized the importance of the campaign, stating that HealthOK tablets cater to the specific needs of the vegetarian male population and align with their commitment to a vegetarian lifestyle. Archana Puran Singh expressed her excitement about the campaign, highlighting the importance of promoting a vegetarian multivitamin that vegetarians can consume with confidence.
The campaign will be launched across TV, digital, and social media platforms to maximize reach and awareness. With its humorous yet insightful approach, Mankind Pharma aims to make HealthOK the go-to multivitamin for vegetarians looking for a high-quality, nutritional supplement that aligns with their dietary values.