By Shilpa Sinha Harsh In today’s global business landscape, Corporate Social Responsibility (CSR) has transcended its traditional role as a mere philanthropic endeavour to become an indispensable component of strategic business planning. CSR has shifted from being optional to a business imperative. Brands, irrespective of size, acknowledge the need for a robust CSR program that goes beyond symbolic gestures. The context is clear: CSR is no longer an addition, but an indispensable aspect…
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Source: https://indiacsr.in/a-business-case-csr-what-matter-to-your-strategy/