BharatBenz has been granted ‘Well-Known Trademark’ status.
BharatBenz, the flagship brand of Daimler India Commercial Vehicles, has been awarded the status of “Well-Known Trademark” by the Indian Intellectual Property Office. This designation is reserved for brands with strong recognition and reputation in the market, providing BharatBenz with enhanced legal protections under the Trademark Act. The brand has made a significant impact in the Indian commercial vehicle market, known for its commitment to performance, innovation, and safety. Since its launch in 2012, BharatBenz has introduced advanced safety features, including air-conditioned metal cabins, and has set a new benchmark for safety and reliability in India. The brand has also achieved industry-firsts, such as introducing BSVI compliant trucks. The “Well-Known Trademark” designation strengthens BharatBenz’s legal standing, builds trust, and enhances its visibility and reputation in both domestic and international markets.
Source: https://www.autocarpro.in/news/bharatbenz-conferred-with-well-known-trademark-status-123374
