The Citroën Aircross is a compact SUV that has been struggling with low sales figures since its launch. To combat this issue, Cartoq, an automotive publisher, has conducted an in-depth analysis to identify the possible reasons behind its poor performance and provides suggestions to improve its sales.
Firstly, Cartoq cites the lack of distinctive design as one of the main factors contributing to the Aircross’s poor sales. The SUV’s design is quite generic, making it blend in with other vehicles in its class. To stand out, Cartoq suggests incorporating more distinctive design elements, such as a bold grille, angular headlamps, and a unique roofline.
Another factor contributing to the Aircross’s poor sales is its limited powertrain options. Currently, the SUV is only available with a 1.2-liter petrol engine and a 1.6-liter diesel engine, both of which are considered underpowered by segments standards. Cartoq recommends offering more potent engine options, such as a diesel-hybrid or a plug-in hybrid, to attract buyers who prioritize performance.
Additionally, Cartoq highlights the need for improved interior space and comfort features. The Aircross’s interior is considered cramped and lacking in premium feel compared to its competitors. To address this, Cartoq advises increasing the SUV’s wheelbase to provide more legroom, as well as upgrading the interior materials and adding more features such as heated seats and a panoramic sunroof.
The analysis also reveals that the Aircross’s high price tag is another significant barrier to sales. The SUV is positioned in the upper middle segment, which is highly competitive and demanding. To make it more competitive, Cartoq suggests reducing the price to make it more attractive to budget-conscious buyers or increasing the standard features to justify the higher cost.
Furthermore, Cartoq emphasizes the importance of a comprehensive connectivity and infotainment system. The Aircross’s current system is considered outdated and lacking in modern features such as smartphone integration and voice recognition. An overhaul of the system would be necessary to make it more appealing to tech-savvy buyers.
Lastly, Cartoq stresses the need for effective marketing strategies to create buzz and generate interest around the Aircross. This could involve collaborations with influencers, social media campaigns, and targeted advertising to reach a wider audience.
In conclusion, the Citroën Aircross’s low sales can be attributed to a combination of factors, including its generic design, limited powertrain options, cramped interior, high price, and outdated connectivity system. To improve its sales, Cartoq recommends addressing these issues by incorporating more distinctive design elements, offering more powertrain options, increasing interior space and comfort features, reducing the price, and upgrading the connectivity system. Additionally, effective marketing strategies can help create buzz and attract more buyers to the vehicle.