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Mahindra & Mahindra, India’s leading SUV manufacturer, has achieved its highest-ever annual SUV sales in the financial year 2025. The company sold 551,487 SUV units, marking a 20% increase over the previous year’s sales of 459,864 units. The robust growth was driven by high demand across a range of models, including the company’s popular internal combustion engine (ICE) SUVs such as Bolero, Thar, and Scorpio, as well as its electric vehicle (EV) offerings like XUV400, BE 6, and XEV 9e.
The company witnessed a strong sales momentum in March 2025, with an 18% year-on-year increase in SUV sales. A total of 48,048 units were sold in March 2025 compared to 40,631 units in the same month last year.
Mahindra’s leadership in the SUV market has been reflected in its strong performance in the financial year. The company not only became the largest SUV manufacturer by volume in FY2025 but also became the second-largest passenger vehicle maker in India in terms of revenue. This significant growth is a testament to Mahindra’s commitment to innovation and its focus on meeting the evolving needs of customers in the country.
To maintain momentum and stay ahead of the competition, Mahindra has introduced several new models, including the XUV 3XO, Thar Rox, and its new EV offerings BE 6 and XEV 9e. These launches reflect the brand’s commitment to innovation and sustainable mobility. With its strong portfolio and continued market leadership, Mahindra & Mahindra is well-positioned to shape the future of the SUV and EV segments in India.
The company’s focus on innovation and sustainability has helped it adapt to changing market trends and consumer preferences. By investing in the EV space, Mahindra is not only signaling its commitment to environment-friendly transportation but also ensuring that its customers have access to a wide range of options, from ICE to EV models. With its momentum in the SUV market and its focus on innovation, Mahindra & Mahindra is set to continue its dominance in the Indian automotive market.