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Honda Australia has announced the appointment of Mr. Jay Joseph as its new President and CEO, effective April 1, 2025. Joseph brings a wealth of experience and a proven track record of success from his 27-year tenure at American Honda Motor Co., Inc. (AHM). His career spans various critical functions, including product planning, regulatory compliance, sales, marketing, and next-generation technologies.

Prior to his appointment, Joseph held various roles within AHM, including product planning, market research, vehicle quality assurance, and marketing and customer experience initiatives for both Honda and Acura. He recently led the Connected, Automated, Shared, Electrified (CASE) & Energy business unit, spearheading Honda’s efforts in electrification and new energy solutions.

Joseph is excited to lead the Australian operations and engage with the local consumer, stating, “I am incredibly excited to understand and engage with the Australian consumer and work with our Honda Centres. Australia presents an opportunity for growth and innovation, and I’m honored to lead the business into the future of electrification, while building on Honda’s 76-year legacy of engineering innovation and customer satisfaction.”

Mr. Yoshitaka Okamoto, the current President of Honda Australia, will assume a new leadership position within Honda in the motorsports division in Japan, effective April 2025. Joseph’s appointment marks a significant shift in Honda’s Australian operations, with a focus on driving electrification and innovation in the region. Under Joseph’s leadership, Honda Australia is poised to drive growth and innovation while building on its legacy of engineering innovation and customer satisfaction.