According to a report by CarToq.com, Volkswagen’s brand director, Ashish Gupta, has confirmed that the company is planning to bring back the Polo hatchback to the Indian market. The announcement comes after a gap of four years since the Polo was discontinued in India.
Gupta stated that the Polo will be reintroduced in the Indian market in a revamped form, with a focus on making it more premium and feature-loaded. He revealed that the new Polo will come with a range of advanced safety features, including electronic stability control, anti-lock braking system (ABS), and six airbags as standard across all variants.
The new Polo is expected to compete with other popular hatchbacks in the Indian market, such as the Hyundai Elite i20, Honda Jazz, and Maruti Suzuki Baleno. To differentiate itself from the competition, Volkswagen plans to offer a more premium brand image, better build quality, and a high-tech infotainment system.
Gupta also mentioned that the Polo will be positioned as a more urban-oriented product, with features like a high-definition screen, Android-based infotainment system, and LED lighting. The car will also have a range of engine options, including a 1.0-liter TSI petrol engine and a 1.5-liter TDI diesel engine.
When asked about the pricing, Gupta refused to comment, but hinted that the Polo will be priced competitively in the market. He stated that the brand aims to position the Polo as a premium offering, but not at the expense of affordability. The new Polo is expected to be launched in India later this year, with bookings likely to start sometime in the summer.
Gupta also highlighted Volkswagen’s commitment to increasing its sales in the Indian market, which has been facing challenges due to increasing competition and declining sales. The company plans to revamp its dealership network and offer better customer service to attract more buyers.
Overall, the return of the Polo to the Indian market is expected to be a significant move for Volkswagen, which has been struggling to gain traction in the country. With its revamped design, advanced features, and competitive pricing, the new Polo has the potential to be a major player in the Indian hatchback market.