Volkswagen Ghana has launched the new Touareg, marking a significant milestone in the company’s commitment to the Ghanaian automotive sector. The launch event, held on February 28, 2023, in Accra, featured a keynote address by Jeffrey J.O. Peprah, CEO of Volkswagen Ghana, who outlined the company’s vision for sustainable growth in Ghana and the broader West African market.
Peprah emphasized the company’s focus on local assembly and long-term investment in vehicle financing to make car ownership more affordable. He revealed that Volkswagen is working with the government and financial institutions to roll out a structured vehicle financing scheme, which will offer lower interest rates and flexible payment plans to make brand-new vehicles more accessible to Ghanaians.
The company is also advocating for the full implementation of the government’s automotive policy, including a ban on salvage vehicle imports, to promote the growth of the local automotive industry and reduce the country’s reliance on used imports. Volkswagen’s long-term goal is to foster the creation of a local automotive value chain, including component manufacturing, to drive industrialization and create jobs.
The new Touareg, now assembled in Ghana, is a state-of-the-art SUV equipped with advanced technology, premium interiors, and exceptional performance. The company is offering special promotional offers for early buyers, and the official sales campaign has commenced. The launch of the new Touareg marks a significant step forward in Volkswagen’s efforts to increase its presence in the Ghanaian market and solidify its position as a major player in the region.