Volkswagen India has expanded its presence in Ludhiana, Punjab, with the launch of a new sales showroom on Ferozepur Road. The new showroom is part of the brand’s plan to strengthen its presence in the region and make its premium cars more accessible to customers. The showroom will showcase three of the brand’s top models – Taigun, Virtus, and Tiguan – and will be managed by Mr. Saravdeep Lally and a team of 10 professionals.
The new showroom aims to provide an outstanding customer experience, with a team of highly trained professionals available to cater to customers’ needs. According to Mr. Ashish Gupta, Brand Director of Volkswagen Passenger Cars India, the launch of the Ludhiana showroom is a significant step towards the brand’s growth story in the state, with a 26% growth last year in Punjab.
The expansion is also expected to benefit the local community, with the showroom creating new job opportunities and contributing to the local economy. With the launch of the new showroom, Volkswagen now has 11 sales and seven service centers in Punjab, reinforcing its commitment to providing top-quality German-engineered cars to customers. The expansion is also expected to make Volkswagen’s GNCAP 5-star safety-rated models more accessible to customers in the region.
The showroom is located on Ferozepur Road and is open to cater to the growing demand for premium cars in the region. The expansion is expected to further bolster Volkswagen’s presence in the Indian market and reinforce its position as a premium car manufacturer.