Citroen, a part of Stellantis India, has expanded its retail network in Tamil Nadu by opening three new dealerships in Madurai, Trichy, and Tirunelveli. These new dealerships will offer a mix of sales, service, and spare parts facilities, aiming to improve customer experience and strengthen the brand’s presence in the region.
The company is highlighting its “La Maison” showroom concept, which incorporates digital tools, 3D configurators, and dedicated service centers to provide a seamless and personalized customer journey. The new dealerships will feature an innovative approach, including interactive digital interfaces, 3D configurators, and dedicated service centers, to create an effortless and premium ownership experience.
Citroen’s goal is to provide an enhanced customer experience, focusing on innovative products, digital tools, and high-quality aftersales service. The company has also emphasized the importance of its “ATAWADAC” (Anytime, Anywhere, Any Device, Any Content) reception bar and high-definition 3D configurator, designed to further enhance the customer experience.
The new dealerships will cater to the growing demand for Citroen vehicles, particularly in the Tamil Nadu market. The company plans to increase its presence in the region by expanding its network and reaching more customers. With these new dealerships, Citroen aims to establish a stronger foothold in the Tamil Nadu market and provide an enhanced experience for its customers.