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BiUP.ai, a leading B2B SaaS platform, has appointed Rakesh Srivastava, former Managing Director of Nissan Motor India, as a Mentor and Advisor. Srivastava will play a crucial role in shaping BiUP.ai’s global AI-powered product strategy, focusing on driving innovation, improving governance, and building high-performing teams.
As a seasoned executive, Srivastava has a proven track record of transforming and growing major automotive brands, including Nissan, Hyundai, Maruti Suzuki, and JSW Electric Vehicle. His expertise will support BiUP.ai in expanding its operations across industries and markets, strengthening customer-focused strategies, and ensuring long-term growth.
BiUP.ai’s Founder and CEO, Prashant Sinha, expressed his enthusiasm for Srivastava’s appointment, stating that his experience in business transformation and strategic leadership will be instrumental in steering the company towards its global aspirations.
Srivastava shared his excitement about joining BiUP.ai, citing his passion for innovation and driving exceptional value. He reflected on his past achievements, including leading Nissan’s turnaround and transformation, doubling Hyundai’s volumes, and elevating Maruti Suzuki’s growth and brand equity.
BiUP.ai’s SaaS platform leverages AI and immersive technology to redefine product and customer experiences, creating seamless, connected journeys across multiple touchpoints. By harnessing data intelligence, the platform enhances engagement and drives business growth. Srivastava’s appointment as a Mentor and Advisor aims to further strengthen BiUP.ai’s position in the market, enhancing customer experiences through innovative technology.