Isuzu Australia Limited (IAL) has announced the promotion of Ben Lasry to the role of Director, effective immediately. Lasry will continue to serve as Chief of Sales and Aftersales, with a primary focus on future-proofing the company and ensuring its long-term commitment to creating efficiencies for Australian businesses reliant on road transport. The promotion comes ahead of the release of an all-new model this year.
IAL’s Director and Chief Operating Officer, Andrew Harbison, praised Lasry’s appointment, citing his ability to evolve and strengthen partnerships across the national dealer network. Harbison emphasized the importance of Isuzu’s role in the road transport sector, which is projected to grow at unprecedented levels by 2050. Lasry’s expanded role will enable IAL to respond to the challenges ahead and continue to grow as an organization.
Lasry, who joined IAL in 2020, expressed his excitement about the new challenge and his commitment to building on the company’s success. He highlighted the importance of re-imagining sales and aftersales strategies and putting the right people in the right roles to deliver real outcomes for customers. Lasry also emphasized the company’s focus on making doing business with Isuzu straightforward, effortless, and rewarding.
With his extensive experience in the automotive industry, Lasry is well-equipped to draw upon his knowledge and own learnings to deliver real outcomes in his new role. He is committed to continuing to deliver the best solutions and support for customers, which is at the core of Isuzu’s thinking. Overall, Lasry’s promotion is seen as a strategic move to position IAL for future success and growth in the road transport sector.