TVS Motor Company has partnered with Gujarat Tourism to bring its motorcycling experience to the Rann Utsav, a premier tourism event in the Kutch region of Gujarat. To commemorate this partnership, TVS has unveiled two custom “Rann Utsav” editions of the TVS Ronin motorcycle. The custom paint schemes feature traditional Ajrak Print artwork, a traditional hand-block printing technique on fabric that originates from the Ajrakhpur village in the Kutch region.
The art form, meticulously painted on the motorcycles’ fuel tank, side panels, and front and rear fenders, celebrates the art and topography of the Kutch region. The blue motorcycle features a unique silhouette of a camel safari on the white Rann desert under the crescent moon, while both bikes boast intricate geometric designs and vibrant indigo and red colors. To add a premium touch, the bikes come with leather handlebar grips for better feel and a classic visual appeal.
The TVS Ronin Rann Utsav Editions are custom one-off motorcycles, not intended for mass production. They feature a 225cc, oil-cooled motor that produces 20.1bhp and 19.93Nm of peak torque. While these special edition motorcycles are not for the market, they do showcase TVS’s commitment to partnership with local tourism boards and its ability to create unique and customized motorcycles that pay tribute to regional art and culture.