The Indian two-wheeler market experienced a moderate decline in sales in December 2024, with most top-selling models, including the Hero Splendor, exhibiting a slight decline in sales compared to the previous year. However, the Splendor continued to be the top-selling two-wheeler in India, with 192,438 units sold, thanks to its enduring appeal to Indian riders.
The Splendor’s success can be attributed to its affordability, reliability, and fuel efficiency, making it an attractive option for Indian consumers. In contrast, other popular models like Bajaj Pulsar and Hero HF Deluxe saw a decline in sales, possibly due to increased competition from more premium offerings.
The Honda Activa and Shine remained in the top 10, while TVS Jupiter and Royal Enfield Classic 350 recorded a significant year-on-year sales growth, indicating a shift in consumer preference towards more powerful and feature-rich scooters. The Royal Enfield Classic 350, in particular, has been making significant strides in the premium motorcycle segment.
The Splendor’s enduring popularity is a testament to its ability to adapt to market changes while retaining its core strengths. As the Indian two-wheeler market continues to evolve, the Splendor is unlikely to lose its position, with its reliability, affordability, and fuel efficiency making it an attractive and practical option for millions of Indian consumers.