Royal Enfield’s new Thailand factory is poised to meet the growing demand for its motorcycles in the Asia Pacific region.

Royal Enfield, an Indian motorcycle manufacturer, has been rapidly growing and expanding its global presence. In 2024, the company sold over 900,000 motorcycles, with less than 78,000 sold outside of India. To meet the growing demand for its bikes in the Asia Pacific region, Royal Enfield is setting up a new production facility in Thailand. The factory, located in Samut Prakan, will produce up to 30,000 motorcycles per year and will cater to the rapidly growing ASEAN market, including countries such as Thailand, Indonesia, and Vietnam. This is Royal Enfield’s sixth independent factory outside of India, joining facilities in Argentina, Colombia, Brazil, Bangladesh, and Nepal. The company’s Chief Commercial Officer, Yadvinder Singh Guleria, emphasized the importance of the ASEAN market, stating that it offers great potential for the mid-size motorcycle segment. The new factory demonstrates Royal Enfield’s commitment to the market and the growing motorcycle community. The company’s focus on small to mid-sized offerings is also a trend seen globally, as more people opt for approachable and sensible machines over high-performance bikes with high price tags.