Royal Enfield has expanded its global footprint with a new assembly plant in Samut Prakan, Bangkok. This is the brand’s first fully-owned and operated CKD (complete knocked down) assembly facility outside India, and its sixth worldwide. The new plant has the capacity to produce over 30,000 units annually and is aimed at meeting demand in Thailand and expanding to nearby markets. The CEO, B Govindarajan, stated that Royal Enfield is a truly global brand and ranks among the top mid-segment motorcycle brands in various markets, and the Thai plant will enable the brand to bring more motorcycle enthusiasts to experience the DNA of Royal Enfield – Pure Motorcycling. The Asia Pacific region offers huge potential for the mid-size segment, and the new facility is expected to help Royal Enfield grow the mid-segment market in Thailand.
Royal Enfield Takes a Major Leap Abroad with New Bangkok Assembly Facility
