Royal Enfield opens its flagship apparel boutique in Gurugram, offering fans a chance to immerse themselves in the brand’s iconic style.

Royal Enfield has opened its first exclusive apparel store in Gurugram, India, featuring a range of riding gear and lifestyle apparel. This marks a unique move for an Original Equipment Manufacturer (OEM) to open an apparel-only store. The store offers a variety of products, including riding jackets, helmets, and a wide range of men’s and women’s lifestyle apparel. The store is designed as a one-stop destination for riders, providing everything they need from premium riding gear to versatile lifestyle apparel. Royal Enfield’s Chief Commercial Officer, Yadvinder Singh Guleria, said the store is more than just a shopping destination, but a hub for the rider community to gear up and set out on their adventures with confidence. The company has also started local assembly operations in Thailand, with a new facility in Samut Prakan province in Bangkok. This marks Royal Enfield’s first CKD assembly plant in Thailand, with an installed capacity of over 30,000 units per year.