Royal Enfield and Mother Dairy join forces with Spotify, making a splash with their inclusion in Spotify Hits 2024.

The article highlights the success of two advertising campaigns, Mother Dairy and Royal Enfield, which were recognized at the Spotify Hits India 2024 awards. Mother Dairy’s “Maa Jaisi” campaign celebrated the values of motherhood and was highly effective, reaching 5 million unique users and increasing campaign awareness by 30 points and message association by 28 points. The campaign used Spotify’s Audio Everywhere solution to target listeners during intimate moments and featured a sponsored playlist. Royal Enfield’s campaign, “Where Music Meets the Open Road,” won the IRL category and brought together motorcycling and music through live activations and digital engagement. The campaign used Spotify’s The Stage ad format to connect with fans and create personalized playlists. Both campaigns demonstrated the importance of emotional connections and cultural relevance in advertising, achieving remarkable results and leaving a lasting impact on their audiences.