Honda’s Chief Engineer, Hiroya Ueda, highlights the potential of flex-fuel motorcycles in India, emphasizing their environmental and economic benefits. Flex-fuel technology allows vehicles to run on ethanol-gasoline blends, reducing carbon emissions and pollutants. In India, ethanol-based biofuels can reduce dependence on imported oil and create a domestic market for surplus sugarcane production. Honda has developed advanced technologies to address the lower energy density of ethanol, improving engine performance and fuel efficiency. The company has also identified E85 as the optimal ethanol blend for India, balancing performance with usability in diverse climates. Honda’s first flex-fuel motorcycle was launched in India in October 2024, marking a significant milestone for the brand and industry. While challenges remain, including infrastructure and consumer adoption, Honda’s strategy of leveraging global expertise and localizing solutions for India positions it well to navigate these challenges. The company’s focus on technology innovation and collaboration with stakeholders will be crucial to realizing the full potential of flex-fuel technology in India.
Revving Up Sustainability: Hiroya Ueda Says India’s Future is Flex-Fuel Motorcycles
