Mahindra has partnered with Gaana to integrate Dolby Atmos technology into their new electric SUVs, the BE 6e and XEV 9e. This integration provides a premium audio experience with high-quality, immersive sound. Gaana’s streaming service offers a vast library of music, audio shows, and podcasts, including exclusive content from Mirchi and popular podcasts from prominent creators. The integration of Dolby Atmos technology enhances spatial audio, clarity, and depth, transforming the car into a sophisticated listening environment. The partnership aims to meet the growing demand for high-quality in-car entertainment systems. Yatish Mehrrishi, CEO of Entertainment Network India Limited, believes that this collaboration sets a new standard for in-car entertainment and reflects Gaana’s commitment to delivering premium audio experiences. The integration of Gaana’s premium audio streaming with Mahindra’s electric vehicles enhances the overall driving experience. The partnership is a significant move in the audio streaming industry, offering a seamless blend of luxury, sustainability, and advanced technology.
Mahindra and Gaana collaborate to elevate in-car audio entertainment in the BE 6e and XUV 9e electric vehicles.
