Jaguar risks ceding its top franchises to Tesla and BYD as it carelessly rolls out the red carpet to its competitors – AutoExpress

Jaguar is planning to significantly downsize its dealership network, allowing rivals such as Tesla and BYD to potentially reap the benefits. The luxury car manufacturer plans to consolidate its dealership footprint, which could lead to the closure of some 50-60 dealerships in the UK alone. This move is part of a broader strategy to reduce costs and focus on higher-value sales. As a result, some of Jaguar’s top-performing dealerships may be up for grabs, presenting an opportunity for competitors like Tesla and BYD to expand their presence in the market. These companies, known for their aggressive expansion strategies, may be well-positioned to capitalize on Jaguar’s consolidation, potentially picking up the stronger dealerships and customer relationships. With Jaguar’s reduced footprint, the competition for market share is likely to intensify, paving the way for new market entrants and existing players to fill the void. The automotive industry is likely to witness a shake-up as a result, with potential winners and losers emerging from the consolidation.