Triumph Motorcycles has quickly gained a strong presence in the mid-size motorcycle market in India, partnering with Bajaj Auto. Within a short period, the British company has surpassed rivals such as Jawa and Yezdi to become the second-largest player in the classic segment. According to Triumph’s CEO, Nick Bloor, the alliance with Bajaj Auto has been successful, and India is set to become the largest market for the company. The partnership has enabled Triumph to tap into the massive Indian motorcycle market, which is estimated to be around 15 million units. The company’s success in India is a significant milestone, as it marks a strong entry into the market for the British brand. The success of the partnership is expected to continue, with Triumph motorcycle models such as the Trident and the Speed Triple lines being popular among Indian buyers.
For triumph, the partnership with Bajaj is a recipe for success.
by newsworm | Dec 4, 2024 | Automobile, Bajaj Auto, Jawa