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Royal Enfield, a century-old motorcycle brand, is venturing into the future with its premium electric motorcycle, the Flying Flea. The company, which has dominated the global mid-size bike market, is leveraging its heritage of distinct design and engineering expertise to reimagine urban mobility. With its new electric bike, Royal Enfield is ready to take the lead in the rapidly growing electric motorcycle market. The Flying Flea made its debut at the EICMA 2024 motorcycle show in Milan, showcasing the brand’s bold move into the electric arena. With this new model, Royal Enfield is demonstrating its commitment to innovation and sustainability, while staying true to its roots. The company’s Managing Director and CEO, Siddhartha Lal, has high hopes for the Flying Flea, which is set to revolutionize the way people move around urban areas.