BMW Group India held its three-day M Town program at the Buddh International Circuit from December 1-3, 2024. The program offered an exclusive driver training experience, showcasing the performance and versatility of BMW M cars. The event allowed performance car enthusiasts to test and hone their driving skills on the racetrack, experiencing the dynamic nature of BMW M models.
The program featured various driving conditions, including cornering, high-speed straights, and dynamic braking and avoidance maneuvers. The participating cars included the BMW M5, BMW M4, BMW M2, BMW i5 M60 xDrive, BMW M 340i, and Z4 M40i. The event aimed to demonstrate the power and precision of BMW M cars, with the brand’s CEO, Vikram Pawah, emphasizing the importance of the “Sheer Driving Pleasure” experience.
The M Town program also highlighted the brand’s commitment to sustainability, with the introduction of the all-electric BMW i5 M60 xDrive and the cutting-edge BMW M5 with its M Hybrid powertrain. The event provided an unparalleled driving experience for enthusiasts, combining adrenaline-charged performance with the excitement of racing on a professional track.