Skoda Auto Volkswagen India has appointed Nikita Abhanave as its new Head of Digital Marketing. With over 14 years of experience in digital marketing and ad-tech, Nikita will lead the company’s digital marketing strategy, focusing on innovative and data-driven campaigns to enhance brand presence and engagement across online channels in India. Nikita comes from Mindshare, where she crafted integrated digital strategies for leading brands, and prior to that, she worked at DDB Mudra Group, gaining experience in digital marketing, media planning, and execution. As an expert in B2B and B2C digital marketing, Nikita will lead Skoda Auto Volkswagen’s digital marketing initiatives, leveraging data and emerging technologies to strengthen relationships with consumers and expand the brand’s digital footprint in India. This appointment marks a strategic move to further enhance the company’s digital-first approach, positioning the brand for growth in the evolving digital landscape.

Source: https://www.medianews4u.com/nikita-abhanave-appointed-head-of-digital-marketing-at-skoda-auto-volkswagen-india/