What’s in a name? To most of us, probably not much. But to profit focused companies, their name is a very significant part of their brand. And every once in a while, a company decides to revise its image and brand by changing its name. Perhaps sometimes it really is a big change, like when a company exits a certain product area to concentrate on something completely different. But other times, it’s a bit of smoke and mirrors similar to the re-branding of Comcast into Xfinity. Some…
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Source: https://www.advrider.com/whats-in-a-name-husqvarna/