Product placement isn’t quite as rife in videogames as it is in movies and TV, but there’s still a long history of collaboration. Who can forget how Energizer used Alan Wake to let us know how quickly its batteries drained? Then there’s League of Legends’ long-running partnership with fashion company Louis Vuitton, which has spawned everything from ostentatious trophy carrying cases to in-game skins. Fortnite, meanwhile, has become a big playable billboard. Car manufacturers, though, are…
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While other companies do expensive crossovers with Fortnite, Renault’s been modding its little electric car into Garry’s Mod, Palworld and Stardew Valley—and the mods actually look good
