Aviva has launched Aviva Private Clients, a new initiative that marks a significant expansion of its high-net-worth insurance business into the Lloyd’s of London market. This move gives Aviva a wider operating scope, enabling it to handle complex risks and cater to affluent clients with diverse asset holdings across multiple countries and currencies. By writing business through Lloyd’s, Aviva can underwrite risks across various jurisdictions and create policies that meet the unique needs of its high-net-worth clients.<\/p>\n
The launch of Aviva Private Clients is designed to provide specialist insurance solutions to clients with significant asset values and layered exposures. The minimum premium for these policies starts at \u00a325,000, indicating that this is a high-end offering that targets a specific segment of the market. The distribution of these policies will be exclusively through Lloyd’s brokers, ensuring that advice and coverage are tailored to the specific needs of each client.<\/p>\n
The rollout of Aviva Private Clients began in phases from January 1, 2026, and is part of Aviva’s longer-term strategy to achieve dual-stamp capability across its UK balance sheet and the Lloyd’s market. This will give the company greater flexibility in deploying capital and managing risks. According to Antony Dodson, chief underwriting officer at Aviva GCS, the launch extends the value Aviva extracts from its Lloyd’s platform and strengthens its offer for brokers and customers.<\/p>\n
The expansion of Aviva’s high-net-worth business into the Lloyd’s market is a strategic move that strengthens its footing in a competitive segment. Brokers will gain access to policies that are structured to meet the complex needs of high-net-worth clients, while clients will benefit from underwriting that can accommodate assets held in multiple countries and currencies. The Lloyd’s market is well-suited to handling complex risks, and Aviva’s move is likely to be welcomed by brokers and clients alike.<\/p>\n
Overall, the launch of Aviva Private Clients marks a significant development in Aviva’s high-net-worth business, and demonstrates the company’s commitment to providing specialist insurance solutions to affluent clients. With its exclusive distribution through Lloyd’s brokers and its ability to underwrite complex risks, Aviva Private Clients is well-positioned to meet the needs of high-net-worth individuals with diverse asset holdings.<\/p>\n","protected":false},"excerpt":{"rendered":"
Aviva has launched Aviva Private Clients, a new initiative that marks a significant expansion of its high-net-worth insurance business into the Lloyd’s of London market. This move gives Aviva a wider operating scope, enabling it to handle complex risks and cater to affluent clients with diverse asset holdings across multiple countries and currencies. By writing […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"fifu_image_url":"","fifu_image_alt":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,22],"tags":[],"class_list":["post-222769","post","type-post","status-publish","format-standard","hentry","category-aviva-life-insurance","category-insurance"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p9ibIB-VX3","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":222581,"url":"https:\/\/smallnews.in\/insurance\/2026\/01\/02\/ex-aviva-leader-cathryn-riley-and-lloyds-dhruv-patel-receive-cbe-honours\/","url_meta":{"origin":222769,"position":0},"title":"Ex-Aviva leader Cathryn Riley and Lloyd’s Dhruv Patel receive CBE honours","author":"Team Small News","date":"January 2, 2026","format":false,"excerpt":"Two prominent figures in the insurance industry, Cathryn Riley and Dhruv Patel, have been awarded a Commander of the Order of the British Empire (CBE) in Britain's 2026 New Year Honours list. 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