Aviva, a leading insurance provider, has entered into a new multi-year partnership with NFU Mutual, the UK’s largest rural insurer. The partnership will enable NFU Mutual to distribute Aviva’s individual protection insurance products to its members and new customers. The agreement covers a range of products, including life insurance, whole of life insurance, critical illness, income protection, relevant life, and business life insurance.<\/p>\n
NFU Mutual will offer these products through its agency network, face-to-face sales force, and a non-advised telephony team, using the Aviva Connect portal. This partnership is a continuation of the successful affiliation that was part of Aviva’s acquisition of the former AIG Life business. The agreement marks a significant milestone in the growth of Aviva’s protection business, which is built on a solid foundation.<\/p>\n
Daren Boys, Protection Portfolio Distribution Director at Aviva, expressed his delight at the partnership, stating that it will enable Aviva to bring its life protection products to NFU Mutual’s members, helping to protect the UK’s farming community and secure their financial futures. Graham Harvey, Head of Financial Services at NFU Mutual, added that the partnership reflects the company’s commitment to supporting the financial wellbeing of rural and farming communities.<\/p>\n
The partnership will provide NFU Mutual’s customers with access to a comprehensive range of protection solutions, backed by trusted advice and high-quality products. By working closely with Aviva, NFU Mutual aims to ensure that its customers can safeguard their families and businesses for the future. The agreement is a positive development for both companies, and it is expected to have a significant impact on the UK’s protection market.<\/p>\n
Overall, the partnership between Aviva and NFU Mutual is a strategic move that will benefit both companies and their customers. It will provide NFU Mutual’s members and customers with access to a wide range of protection products, while also supporting the growth of Aviva’s protection business. The partnership is a testament to the strong working relationship between the two companies and their commitment to providing high-quality products and services to their customers.<\/p>\n","protected":false},"excerpt":{"rendered":"
Aviva, a leading insurance provider, has entered into a new multi-year partnership with NFU Mutual, the UK’s largest rural insurer. The partnership will enable NFU Mutual to distribute Aviva’s individual protection insurance products to its members and new customers. The agreement covers a range of products, including life insurance, whole of life insurance, critical illness, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"fifu_image_url":"","fifu_image_alt":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,22],"tags":[],"class_list":["post-222554","post","type-post","status-publish","format-standard","hentry","category-aviva-life-insurance","category-insurance"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p9ibIB-VTA","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":222564,"url":"https:\/\/smallnews.in\/insurance\/2026\/01\/01\/tesco-partners-with-aviva-to-provide-life-insurance-to-customers\/","url_meta":{"origin":222554,"position":0},"title":"Tesco partners with Aviva to provide life insurance to customers","author":"Team Small News","date":"January 1, 2026","format":false,"excerpt":"Aviva, a leading insurance provider, has partnered with Tesco Insurance & Money Services to offer life insurance to Tesco shoppers and Clubcard members. This partnership will provide customers with access to affordable life cover, starting from \u00a35 a month, while also benefiting from Tesco's customer rewards. The life insurance proposition\u2026","rel":"","context":"In "Aviva Life Insurance"","block_context":{"text":"Aviva Life Insurance","link":"https:\/\/smallnews.in\/insurance\/category\/aviva-life-insurance\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":222466,"url":"https:\/\/smallnews.in\/insurance\/2025\/12\/20\/tata-consultancy-services-tcs-has-partnered-with-aviva-uk-to-enhance-the-customer-experience\/","url_meta":{"origin":222554,"position":1},"title":"Tata Consultancy Services (TCS) has partnered with Aviva UK to enhance the customer experience.","author":"Team Small News","date":"December 20, 2025","format":false,"excerpt":"Tata Consultancy Services (TCS) has expanded its partnership with Aviva, a leading UK insurance provider, to manage over 6.5 million policies through its subsidiary, Diligenta UK. This partnership aims to provide end-to-end policy administration services, leveraging TCS' FCA-regulated platform to deliver a customer-centric approach to digitization. The expanded partnership will\u2026","rel":"","context":"In "Aviva Life Insurance"","block_context":{"text":"Aviva Life Insurance","link":"https:\/\/smallnews.in\/insurance\/category\/aviva-life-insurance\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/smallnews.in\/insurance\/wp-content\/uploads\/sites\/5\/2025\/04\/tata-aia.jpeg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":222492,"url":"https:\/\/smallnews.in\/insurance\/2025\/12\/23\/tcs-powers-aviva-uk-expansion-with-bancs\/","url_meta":{"origin":222554,"position":2},"title":"TCS powers Aviva UK expansion with BaNCS","author":"Team Small News","date":"December 23, 2025","format":false,"excerpt":"Aviva, a leading insurance provider, has expanded its long-term partnership with Tata Consultancy Services (TCS) to transform the life and pensions customer experience. TCS will now manage over 6.5 million policies on behalf of Aviva through its FCA-regulated subsidiary, Diligenta UK. This move aims to provide a more customer-centric approach\u2026","rel":"","context":"In "Aviva Life Insurance"","block_context":{"text":"Aviva Life Insurance","link":"https:\/\/smallnews.in\/insurance\/category\/aviva-life-insurance\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/smallnews.in\/insurance\/wp-content\/uploads\/sites\/5\/2025\/04\/tata-aia.jpeg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":222515,"url":"https:\/\/smallnews.in\/insurance\/2025\/12\/26\/aviva-is-expanding-its-policy-administration-capabilities-through-a-partnership-with-diligenta-a-subsidiary-of-tata-consultancy-services-tcs\/","url_meta":{"origin":222554,"position":3},"title":"Aviva is expanding its policy administration capabilities through a partnership with Diligenta, a subsidiary of Tata Consultancy Services (TCS).","author":"Team Small News","date":"December 26, 2025","format":false,"excerpt":"Aviva, a UK-based insurance company, has expanded its policy administration services contract with Tata Consultancy Services (TCS), increasing the total number of policies managed to over 6.5 million. TCS subsidiary Diligenta will administer an additional 1.1 million life insurance policies under this new arrangement. This expansion allows Aviva to apply\u2026","rel":"","context":"In "Aviva Life Insurance"","block_context":{"text":"Aviva Life Insurance","link":"https:\/\/smallnews.in\/insurance\/category\/aviva-life-insurance\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/smallnews.in\/insurance\/wp-content\/uploads\/sites\/5\/2025\/04\/tata-aia.jpeg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":222456,"url":"https:\/\/smallnews.in\/insurance\/2025\/12\/19\/aviva-expands-tcs-deal-to-run-more-uk-life-policies\/","url_meta":{"origin":222554,"position":4},"title":"Aviva expands TCS deal to run more UK life policies","author":"Team Small News","date":"December 19, 2025","format":false,"excerpt":"Aviva, a leading UK insurance provider, has expanded its long-standing technology partnership with Tata Consultancy Services (TCS), a global IT services company. The agreement grants TCS's subsidiary, Diligenta, responsibility for administering over 6.5 million life and pensions policies in the UK. This addition of 1.1 million life insurance policies to\u2026","rel":"","context":"In "Aviva Life Insurance"","block_context":{"text":"Aviva Life Insurance","link":"https:\/\/smallnews.in\/insurance\/category\/aviva-life-insurance\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/smallnews.in\/insurance\/wp-content\/uploads\/sites\/5\/2025\/04\/tata-aia.jpeg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":222642,"url":"https:\/\/smallnews.in\/insurance\/2026\/01\/10\/tata-consultancy-services-tcs-has-expanded-its-partnership-with-uk-based-investment-firm-aviva-taking-on-the-management-of-an-additional-1-1-million-policies\/","url_meta":{"origin":222554,"position":5},"title":"Tata Consultancy Services (TCS) has expanded its partnership with UK-based investment firm Aviva, taking on the management of an additional 1.1 million policies.","author":"Team Small News","date":"January 10, 2026","format":false,"excerpt":"Tata Consultancy Services (TCS) has strengthened its partnership with UK-based investment firm Aviva to manage an additional 1.1 million policies. This expansion is part of a long-standing relationship between the two companies, with TCS already handling a significant portion of Aviva's policy administration. Under the terms of the agreement, TCS\u2026","rel":"","context":"In "Aviva Life Insurance"","block_context":{"text":"Aviva Life Insurance","link":"https:\/\/smallnews.in\/insurance\/category\/aviva-life-insurance\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/smallnews.in\/insurance\/wp-content\/uploads\/sites\/5\/2025\/04\/tata-aia.jpeg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/smallnews.in\/insurance\/wp-json\/wp\/v2\/posts\/222554","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/smallnews.in\/insurance\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smallnews.in\/insurance\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smallnews.in\/insurance\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/smallnews.in\/insurance\/wp-json\/wp\/v2\/comments?post=222554"}],"version-history":[{"count":0,"href":"https:\/\/smallnews.in\/insurance\/wp-json\/wp\/v2\/posts\/222554\/revisions"}],"wp:attachment":[{"href":"https:\/\/smallnews.in\/insurance\/wp-json\/wp\/v2\/media?parent=222554"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smallnews.in\/insurance\/wp-json\/wp\/v2\/categories?post=222554"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smallnews.in\/insurance\/wp-json\/wp\/v2\/tags?post=222554"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}