Aviva, a leading insurance provider, has entered into a new multi-year partnership with NFU Mutual, the UK’s largest rural insurer. The partnership will enable NFU Mutual to distribute Aviva’s individual protection insurance products to its members and new customers. The agreement covers a range of products, including life insurance, whole of life insurance, critical illness, income protection, relevant life, and business life insurance.<\/p>\n
NFU Mutual will offer these products through its agency network, face-to-face sales force, and a non-advised telephony team, using the Aviva Connect portal. This partnership is a continuation of the successful affiliation that was part of Aviva’s acquisition of the former AIG Life business. The agreement marks a significant milestone in the growth of Aviva’s protection business, which is built on a solid foundation.<\/p>\n
Daren Boys, Protection Portfolio Distribution Director at Aviva, expressed his delight at the partnership, stating that it will enable Aviva to bring its life protection products to NFU Mutual’s members, helping to protect the UK’s farming community and secure their financial futures. Graham Harvey, Head of Financial Services at NFU Mutual, added that the partnership reflects the company’s commitment to supporting the financial wellbeing of rural and farming communities.<\/p>\n
The partnership will provide NFU Mutual’s customers with access to a comprehensive range of protection solutions, backed by trusted advice and high-quality products. By working closely with Aviva, NFU Mutual aims to ensure that its customers can safeguard their families and businesses for the future. The agreement is a positive development for both companies, and it is expected to have a significant impact on the UK’s protection market.<\/p>\n
Overall, the partnership between Aviva and NFU Mutual is a strategic move that will benefit both companies and their customers. It will provide NFU Mutual’s members and customers with access to a wide range of protection products, while also supporting the growth of Aviva’s protection business. The partnership is a testament to the strong working relationship between the two companies and their commitment to providing high-quality products and services to their customers.<\/p>\n","protected":false},"excerpt":{"rendered":"
Aviva, a leading insurance provider, has entered into a new multi-year partnership with NFU Mutual, the UK’s largest rural insurer. The partnership will enable NFU Mutual to distribute Aviva’s individual protection insurance products to its members and new customers. The agreement covers a range of products, including life insurance, whole of life insurance, critical illness, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"fifu_image_url":"","fifu_image_alt":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,22],"tags":[],"class_list":["post-222554","post","type-post","status-publish","format-standard","hentry","category-aviva-life-insurance","category-insurance"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p9ibIB-VTA","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":222564,"url":"https:\/\/smallnews.in\/insurance\/2026\/01\/01\/tesco-partners-with-aviva-to-provide-life-insurance-to-customers\/","url_meta":{"origin":222554,"position":0},"title":"Tesco partners with Aviva to provide life insurance to customers","author":"Team Small News","date":"January 1, 2026","format":false,"excerpt":"Aviva, a leading insurance provider, has partnered with Tesco Insurance & Money Services to offer life insurance to Tesco shoppers and Clubcard members. 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