{"id":222524,"date":"2025-12-27T00:38:23","date_gmt":"2025-12-27T00:38:23","guid":{"rendered":"https:\/\/smallnews.in\/insurance\/2025\/12\/27\/the-insurance-industry-is-seeking-government-assistance-to-extend-input-tax-credit-itc-benefits-to-include-distribution-costs-and-renewals-according-to-the-ceo-of-aditya-birla-sun-life-insurance\/"},"modified":"2025-12-27T00:38:23","modified_gmt":"2025-12-27T00:38:23","slug":"the-insurance-industry-is-seeking-government-assistance-to-extend-input-tax-credit-itc-benefits-to-include-distribution-costs-and-renewals-according-to-the-ceo-of-aditya-birla-sun-life-insurance","status":"publish","type":"post","link":"https:\/\/smallnews.in\/insurance\/2025\/12\/27\/the-insurance-industry-is-seeking-government-assistance-to-extend-input-tax-credit-itc-benefits-to-include-distribution-costs-and-renewals-according-to-the-ceo-of-aditya-birla-sun-life-insurance\/","title":{"rendered":"The insurance industry is seeking government assistance to extend Input Tax Credit (ITC) benefits to include distribution costs and renewals, according to the CEO of Aditya Birla Sun Life Insurance."},"content":{"rendered":"<p>The life insurance industry in India is planning to approach the government with new demands after the GST Council recently exempted individual life and health insurance policies from tax. The industry&#8217;s primary request is to extend input tax credit (ITC) benefits to distribution costs and renewal premiums of past policies, even under the new zero-GST regime. According to Kamlesh Rao, MD &#038; CEO of Aditya Birla Sun Life Insurance, distribution costs are similar to reinsurance costs, which have already been exempted, and the industry is seeking a similar exemption.<\/p>\n<p>The exemption of GST on individual life and health insurance policies is expected to bring significant relief to the protection business, where GST previously stood at 18%. Customers will now pay around \u20b9104-105 instead of \u20b9118 for every \u20b9100 premium. However, the impact on savings products will be limited, as GST on these products is around 4-4.5%. The exemption will have a minimal effect on the embedded value of insurance companies, as it applies to renewal premiums as well.<\/p>\n<p>Despite the benefits of the GST exemption, insurers are likely to face challenges due to the inability to claim ITC on ongoing servicing costs, which will remain a burden. Insurers may need to absorb around 3-5% of the 18% GST benefit, while around 12-13% will flow directly to customers. However, the move is expected to strengthen the sector&#8217;s long-term growth prospects, as it will help narrow the protection gap and increase insurance penetration in India.<\/p>\n<p>Rao emphasized that the GST cut is in line with the government&#8217;s aspiration to ensure that everyone has insurance by 2047. He believes that the move is a welcome step in this direction, despite the cost challenges that insurers may face. The industry is expected to absorb part of the change, and the exemption will ultimately benefit customers and contribute to the growth of the life insurance sector in India. Overall, the GST exemption is a positive development for the life insurance industry, and the industry is seeking further relief from the government to support its growth.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The life insurance industry in India is planning to approach the government with new demands after the GST Council recently exempted individual life and health insurance policies from tax. The industry&#8217;s primary request is to extend input tax credit (ITC) benefits to distribution costs and renewal premiums of past policies, even under the new zero-GST [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"fifu_image_url":"","fifu_image_alt":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[41,22],"tags":[],"class_list":["post-222524","post","type-post","status-publish","format-standard","hentry","category-aditya-birla","category-insurance"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p9ibIB-VT6","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":222751,"url":"https:\/\/smallnews.in\/insurance\/2026\/01\/28\/insurers-to-charge-18-gst-on-agents-commission-input-tax-credit-issue\/","url_meta":{"origin":222524,"position":0},"title":"Insurers to charge 18% GST on agents&#8217; commission, Input Tax Credit issue","author":"Team Small News","date":"January 28, 2026","format":false,"excerpt":"The Indian government's decision to reduce the Goods and Services Tax (GST) on health insurance premiums from 18% to 0% has had an unintended consequence on the insurance industry. Insurers are now imposing an 18% GST on commissions paid to agents and distributors to offset losses from the withdrawal of\u2026","rel":"","context":"In &quot;Aditya Birla&quot;","block_context":{"text":"Aditya Birla","link":"https:\/\/smallnews.in\/insurance\/category\/aditya-birla\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/smallnews.in\/insurance\/wp-content\/uploads\/sites\/5\/2025\/04\/Star-Health-Insurance-logo.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/smallnews.in\/insurance\/wp-content\/uploads\/sites\/5\/2025\/04\/Star-Health-Insurance-logo.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/smallnews.in\/insurance\/wp-content\/uploads\/sites\/5\/2025\/04\/Star-Health-Insurance-logo.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":222544,"url":"https:\/\/smallnews.in\/insurance\/2025\/12\/30\/on-october-8-2025-insurance-agents-and-associations-are-likely-to-raise-the-issue-of-goods-and-services-tax-gst-with-the-insurance-regulatory-and-development-authority-of-india-irdai-and-the-fin\/","url_meta":{"origin":222524,"position":1},"title":"On October 8, 2025, insurance agents and associations are likely to raise the issue of Goods and Services Tax (GST) with the Insurance Regulatory and Development Authority of India (IRDAI) and the Finance Ministry.","author":"Team Small News","date":"December 30, 2025","format":false,"excerpt":"The insurance industry in India is facing a significant issue related to the Goods and Services Tax (GST) and Input Tax Credit (ITC). Private insurers have reduced distributor payouts by 15-18% to offset the loss of ITC, following the GST exemption on life and health insurance premiums. This move is\u2026","rel":"","context":"In &quot;Aditya Birla&quot;","block_context":{"text":"Aditya Birla","link":"https:\/\/smallnews.in\/insurance\/category\/aditya-birla\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":222732,"url":"https:\/\/smallnews.in\/insurance\/2026\/01\/25\/bombay-high-court-stays-gst-demands-on-co-insurance-premiums\/","url_meta":{"origin":222524,"position":2},"title":"Bombay High Court stays GST demands on co-insurance premiums.","author":"Team Small News","date":"January 25, 2026","format":false,"excerpt":"The Bombay High Court has provided temporary relief to several insurance companies, including ICICI Lombard General Insurance, Aditya Birla Health Insurance, and Tata AIG General Insurance, by staying Goods and Services Tax (GST) demands on co-insurance premium and ceding commission. The court's decision was based on the argument that the\u2026","rel":"","context":"In &quot;Aditya Birla&quot;","block_context":{"text":"Aditya Birla","link":"https:\/\/smallnews.in\/insurance\/category\/aditya-birla\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/smallnews.in\/insurance\/wp-content\/uploads\/sites\/5\/2025\/04\/tata-aia.jpeg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":222734,"url":"https:\/\/smallnews.in\/insurance\/2026\/01\/25\/bombay-high-courts-stay-brings-gst-relief-to-over-a-dozen-insurers\/","url_meta":{"origin":222524,"position":3},"title":"Bombay High Court&#8217;s stay brings GST relief to over a dozen insurers","author":"Team Small News","date":"January 25, 2026","format":false,"excerpt":"The Bombay High Court has granted a temporary stay on a substantial demand and associated penalties by the Goods and Services Tax (GST) authorities, providing relief to over a dozen insurance companies. The insurance companies, including Aditya Birla Health Insurance, Oriental Insurance, and ICICI Lombard General Insurance, among others, had\u2026","rel":"","context":"In &quot;Aditya Birla&quot;","block_context":{"text":"Aditya Birla","link":"https:\/\/smallnews.in\/insurance\/category\/aditya-birla\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":222619,"url":"https:\/\/smallnews.in\/insurance\/2026\/01\/07\/aditya-birla-introduces-super-term-plan-offering-health-services-and-flexible-coverage-options\/","url_meta":{"origin":222524,"position":4},"title":"Aditya Birla Introduces Super Term Plan Offering Health Services and Flexible Coverage Options","author":"Team Small News","date":"January 7, 2026","format":false,"excerpt":"Aditya Birla Sun Life Insurance Company Limited (ABSLI) has launched a new term insurance plan called the ABSLI Super Term Plan. This comprehensive plan offers an all-in-one solution that combines life protection with built-in health management services, providing policyholders with enhanced flexibility and financial security. The plan offers three coverage\u2026","rel":"","context":"In &quot;Aditya Birla&quot;","block_context":{"text":"Aditya Birla","link":"https:\/\/smallnews.in\/insurance\/category\/aditya-birla\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":222588,"url":"https:\/\/smallnews.in\/insurance\/2026\/01\/03\/aditya-birla-sun-life-insurance-introduces-dividend-yielding-unit-linked-insurance-plans-ulips\/","url_meta":{"origin":222524,"position":5},"title":"Aditya Birla Sun Life Insurance introduces dividend-yielding Unit Linked Insurance Plans (ULIPs)","author":"Team Small News","date":"January 3, 2026","format":false,"excerpt":"Aditya Birla Sun Life Insurance has introduced a new fund called Dividend Yield Fund, which will be available under its existing Unit-Linked Insurance Plans (ULIPs). The fund aims to invest primarily in top Indian companies that consistently pay dividends, providing policyholders with a stable source of income. The fund will\u2026","rel":"","context":"In &quot;Aditya Birla&quot;","block_context":{"text":"Aditya Birla","link":"https:\/\/smallnews.in\/insurance\/category\/aditya-birla\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/smallnews.in\/insurance\/wp-json\/wp\/v2\/posts\/222524","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/smallnews.in\/insurance\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smallnews.in\/insurance\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smallnews.in\/insurance\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/smallnews.in\/insurance\/wp-json\/wp\/v2\/comments?post=222524"}],"version-history":[{"count":0,"href":"https:\/\/smallnews.in\/insurance\/wp-json\/wp\/v2\/posts\/222524\/revisions"}],"wp:attachment":[{"href":"https:\/\/smallnews.in\/insurance\/wp-json\/wp\/v2\/media?parent=222524"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smallnews.in\/insurance\/wp-json\/wp\/v2\/categories?post=222524"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smallnews.in\/insurance\/wp-json\/wp\/v2\/tags?post=222524"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}