Aditya Birla Health Insurance CEO, Mayank Bathwal, discussed the benefits of the new insurance bill, Sabka Bima Sabki Raksha (Amendment of Insurance Laws) Bill, 2025, and its potential to increase competition and improve penetration in the market. With the FDI limit raised to 100%, Bathwal expects new players to enter the market, bringing innovation and better offerings for consumers. However, he emphasizes that increasing FDI alone will not achieve the goal of “insurance for all by 2047,” and that consistent work on awareness, product offerings, and customer feedback is also necessary.<\/p>\n
Bathwal also addressed the issue of conflicts between hospitals and insurers, stating that dialogue is the only way to resolve these issues. He mentioned that the industry is seeking predictability of costs from hospitals, which would enable insurers to price their products more accurately and make healthcare more affordable for consumers. Common empanelment, a platform where hospitals can gain access to all health insurers, is being explored as a potential solution.<\/p>\n
The removal of GST on health insurance has led to a positive traction in policy purchases, with renewal rates and ticket sizes increasing. Bathwal hopes that this trend will continue, especially in segments where affordability was an issue, such as for senior citizens or the missing middle.<\/p>\n
Bathwal also discussed Aditya Birla Health Insurance’s focus on creating a “health ecosystem” and promoting preventive care. The company aims to build long-term relationships with consumers and provide incentives for good health behavior, rather than just focusing on sickness funding. This approach has yielded encouraging results, with the company paying 9% of its customers some benefit for good health last year.<\/p>\n
In terms of customer complaints, Bathwal acknowledged that the health insurance industry has the maximum number of complaints, but attributed this to the large number of claims processed. He emphasized the need for transparency and clarity in policy terms and conditions, and the importance of leveraging technology, such as AI, to process claims quickly and efficiently.<\/p>\n
Overall, Bathwal emphasized the need for collaboration and dialogue between stakeholders to address the challenges facing the health insurance industry, and to create a more sustainable and affordable healthcare system for consumers. He also highlighted the importance of preventive care and promoting good health behavior, and the potential for technology to improve the claims process and customer experience.<\/p>\n","protected":false},"excerpt":{"rendered":"
Aditya Birla Health Insurance CEO, Mayank Bathwal, discussed the benefits of the new insurance bill, Sabka Bima Sabki Raksha (Amendment of Insurance Laws) Bill, 2025, and its potential to increase competition and improve penetration in the market. With the FDI limit raised to 100%, Bathwal expects new players to enter the market, bringing innovation and […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"fifu_image_url":"","fifu_image_alt":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[41,31,22],"tags":[],"class_list":["post-222477","post","type-post","status-publish","format-standard","hentry","category-aditya-birla","category-care","category-insurance"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p9ibIB-VSl","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":222569,"url":"https:\/\/smallnews.in\/insurance\/2026\/01\/01\/preventive-care-is-gaining-prominence-in-indian-health-insurance-according-to-mayank-bathwal-of-abhi\/","url_meta":{"origin":222477,"position":0},"title":"Preventive care is gaining prominence in Indian health insurance, according to Mayank Bathwal of ABHI.","author":"Team Small News","date":"January 1, 2026","format":false,"excerpt":"The rising healthcare costs in India have led to a shift in focus towards preventive care, particularly in addressing the significant out-of-pocket spending burden on households. Despite progress in coverage, over 60% of healthcare expenses are still borne directly by households, highlighting the gaps in traditional insurance models. Mayank Bathwal,\u2026","rel":"","context":"In "Aditya Birla"","block_context":{"text":"Aditya Birla","link":"https:\/\/smallnews.in\/insurance\/category\/aditya-birla\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":222584,"url":"https:\/\/smallnews.in\/insurance\/2026\/01\/03\/preventive-care-is-becoming-a-priority-in-indian-health-insurance-according-to-mayank-bathwal-of-abhi\/","url_meta":{"origin":222477,"position":1},"title":"Preventive care is becoming a priority in Indian health insurance, according to Mayank Bathwal of ABHI.","author":"Team Small News","date":"January 3, 2026","format":false,"excerpt":"The healthcare costs in India are rising, and as a result, preventive care is becoming a key focus for insurers. Despite progress in coverage, over 60% of healthcare expenses are still borne directly by households, highlighting gaps in traditional insurance models. Mayank Bathwal, CEO of Aditya Birla Health Insurance, explains\u2026","rel":"","context":"In "Aditya Birla"","block_context":{"text":"Aditya Birla","link":"https:\/\/smallnews.in\/insurance\/category\/aditya-birla\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":222646,"url":"https:\/\/smallnews.in\/insurance\/2026\/01\/11\/indias-health-insurance-revolution-insurers-now-prioritize-your-well-being-with-preventive-care-and-substantial-savings\/","url_meta":{"origin":222477,"position":2},"title":"India’s Health Insurance Revolution: Insurers Now Prioritize Your Well-being with Preventive Care and Substantial Savings!","author":"Team Small News","date":"January 11, 2026","format":false,"excerpt":"The Indian healthcare system is facing a significant challenge due to rising healthcare costs and the burden of out-of-pocket expenses, which account for over 60% of total healthcare spending. Traditional health insurance in India has primarily focused on hospitalization, leaving everyday medical needs uncovered. However, a strategic shift is underway,\u2026","rel":"","context":"In "Aditya Birla"","block_context":{"text":"Aditya Birla","link":"https:\/\/smallnews.in\/insurance\/category\/aditya-birla\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":222588,"url":"https:\/\/smallnews.in\/insurance\/2026\/01\/03\/aditya-birla-sun-life-insurance-introduces-dividend-yielding-unit-linked-insurance-plans-ulips\/","url_meta":{"origin":222477,"position":3},"title":"Aditya Birla Sun Life Insurance introduces dividend-yielding Unit Linked Insurance Plans (ULIPs)","author":"Team Small News","date":"January 3, 2026","format":false,"excerpt":"Aditya Birla Sun Life Insurance has introduced a new fund called Dividend Yield Fund, which will be available under its existing Unit-Linked Insurance Plans (ULIPs). The fund aims to invest primarily in top Indian companies that consistently pay dividends, providing policyholders with a stable source of income. The fund will\u2026","rel":"","context":"In "Aditya Birla"","block_context":{"text":"Aditya Birla","link":"https:\/\/smallnews.in\/insurance\/category\/aditya-birla\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":222524,"url":"https:\/\/smallnews.in\/insurance\/2025\/12\/27\/the-insurance-industry-is-seeking-government-assistance-to-extend-input-tax-credit-itc-benefits-to-include-distribution-costs-and-renewals-according-to-the-ceo-of-aditya-birla-sun-life-insurance\/","url_meta":{"origin":222477,"position":4},"title":"The insurance industry is seeking government assistance to extend Input Tax Credit (ITC) benefits to include distribution costs and renewals, according to the CEO of Aditya Birla Sun Life Insurance.","author":"Team Small News","date":"December 27, 2025","format":false,"excerpt":"The life insurance industry in India is planning to approach the government with new demands after the GST Council recently exempted individual life and health insurance policies from tax. The industry's primary request is to extend input tax credit (ITC) benefits to distribution costs and renewal premiums of past policies,\u2026","rel":"","context":"In "Aditya Birla"","block_context":{"text":"Aditya Birla","link":"https:\/\/smallnews.in\/insurance\/category\/aditya-birla\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":222619,"url":"https:\/\/smallnews.in\/insurance\/2026\/01\/07\/aditya-birla-introduces-super-term-plan-offering-health-services-and-flexible-coverage-options\/","url_meta":{"origin":222477,"position":5},"title":"Aditya Birla Introduces Super Term Plan Offering Health Services and Flexible Coverage Options","author":"Team Small News","date":"January 7, 2026","format":false,"excerpt":"Aditya Birla Sun Life Insurance Company Limited (ABSLI) has launched a new term insurance plan called the ABSLI Super Term Plan. This comprehensive plan offers an all-in-one solution that combines life protection with built-in health management services, providing policyholders with enhanced flexibility and financial security. The plan offers three coverage\u2026","rel":"","context":"In "Aditya Birla"","block_context":{"text":"Aditya Birla","link":"https:\/\/smallnews.in\/insurance\/category\/aditya-birla\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/smallnews.in\/insurance\/wp-json\/wp\/v2\/posts\/222477","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/smallnews.in\/insurance\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smallnews.in\/insurance\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smallnews.in\/insurance\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/smallnews.in\/insurance\/wp-json\/wp\/v2\/comments?post=222477"}],"version-history":[{"count":0,"href":"https:\/\/smallnews.in\/insurance\/wp-json\/wp\/v2\/posts\/222477\/revisions"}],"wp:attachment":[{"href":"https:\/\/smallnews.in\/insurance\/wp-json\/wp\/v2\/media?parent=222477"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smallnews.in\/insurance\/wp-json\/wp\/v2\/categories?post=222477"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smallnews.in\/insurance\/wp-json\/wp\/v2\/tags?post=222477"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}