A recent survey by GlobalData found that price or premiums and the speed of response to queries or quotes are the key factors for insurance brokers when choosing which insurer to place business with. The survey, which focused on the UK commercial insurance market, revealed that 28.4% of respondents considered price or premiums as the most important factor, while 8.8% prioritized the speed of response to queries or quotes. This highlights the need for insurers to balance competitive pricing with operational efficiency and responsiveness.<\/p>\n
To remain competitive, insurers are embracing digital transformation to modernize customer journeys, streamline back-office operations, and offer competitive pricing. Aviva’s partnership with ICE Insurtech is a notable example of this trend. By implementing ICE’s policy administration system, Aviva was able to streamline its operations, reduce quote turnaround time by half, and cut IT costs. These cost savings were then passed on to customers in the form of lower premiums, resulting in improved customer satisfaction and retention.<\/p>\n
The survey findings suggest that insurers who can effectively leverage technology to reduce operational costs can gain a competitive edge by offering lower premiums to customers. However, digital transformation is not just about adopting new technologies; it requires a fundamental shift in how insurers approach their business models. Insurers that can modernize their operations, enhance customer journeys, and offer competitive pricing will be well-positioned to thrive in the coming years.<\/p>\n
The case of Aviva serves as a compelling example of how strategic partnerships and technological investments can yield significant benefits. As the insurance landscape continues to evolve, insurers that prioritize customer-centric solutions and deliver both competitive pricing and rapid response times will be better positioned for success. Ultimately, insurers must be willing to adapt and innovate to meet the changing needs of their customers and stay ahead of the competition. By doing so, they can build strong relationships with brokers and customers, drive business growth, and maintain a competitive edge in the market.<\/p>\n","protected":false},"excerpt":{"rendered":"
A recent survey by GlobalData found that price or premiums and the speed of response to queries or quotes are the key factors for insurance brokers when choosing which insurer to place business with. The survey, which focused on the UK commercial insurance market, revealed that 28.4% of respondents considered price or premiums as the […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"fifu_image_url":"","fifu_image_alt":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,22],"tags":[],"class_list":["post-222381","post","type-post","status-publish","format-standard","hentry","category-aviva-life-insurance","category-insurance"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p9ibIB-VQN","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":222636,"url":"https:\/\/smallnews.in\/insurance\/2026\/01\/10\/aviva-tops-the-2025-uk-commercial-insurance-broker-survey-as-the-market-leader\/","url_meta":{"origin":222381,"position":0},"title":"Aviva tops the 2025 UK Commercial Insurance Broker Survey as the market leader.","author":"Team Small News","date":"January 10, 2026","format":false,"excerpt":"Aviva has received high praise from brokers in the 2025 UK Commercial Insurance Broker Survey conducted by GlobalData. The survey found that Aviva led the market in 10 out of 12 categories, including underwriting flexibility, digital capabilities, and AI integration. 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The multi-year partnership will provide Aviva with access to a broad set of datasets, including the UK's largest vehicle history dataset, to support pricing, underwriting,\u2026","rel":"","context":"In "Aviva Life Insurance"","block_context":{"text":"Aviva Life Insurance","link":"https:\/\/smallnews.in\/insurance\/category\/aviva-life-insurance\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":222438,"url":"https:\/\/smallnews.in\/insurance\/2025\/12\/16\/percayso-inform-signs-up-aviva\/","url_meta":{"origin":222381,"position":2},"title":"Percayso Inform Signs Up Aviva","author":"Team Small News","date":"December 16, 2025","format":false,"excerpt":"Aviva, a leading insurance provider, has partnered with Percayso Inform to enhance its insurance data enrichment capabilities. The multi-year deal will see Aviva utilize Percayso's market-leading vehicle data enrichment solutions to support its personal and commercial lines propositions. Percayso's vehicle intelligence platform combines historic vehicle data with information from motor\u2026","rel":"","context":"In "Aviva Life Insurance"","block_context":{"text":"Aviva Life Insurance","link":"https:\/\/smallnews.in\/insurance\/category\/aviva-life-insurance\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":222407,"url":"https:\/\/smallnews.in\/insurance\/2025\/12\/12\/hx-expands-partnership-with-aviva\/","url_meta":{"origin":222381,"position":3},"title":"HX expands partnership with Aviva","author":"Team Small News","date":"December 12, 2025","format":false,"excerpt":"hx, a digital insurance platform, has expanded its partnership with Aviva, a leading insurance provider. This collaboration aims to enhance the digital distribution of Aviva's insurance products, making them more accessible to customers. The partnership will leverage hx's technology to streamline the insurance buying process, providing a more seamless and\u2026","rel":"","context":"In "Aviva Life Insurance"","block_context":{"text":"Aviva Life Insurance","link":"https:\/\/smallnews.in\/insurance\/category\/aviva-life-insurance\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":222509,"url":"https:\/\/smallnews.in\/insurance\/2025\/12\/25\/bajaj-allianz-general-insurance-tata-aig-and-united-india-have-joined-cred-garage-as-insurance-partners\/","url_meta":{"origin":222381,"position":4},"title":"Bajaj Allianz General Insurance, Tata AIG, and United India have joined CRED Garage as insurance partners.","author":"Team Small News","date":"December 25, 2025","format":false,"excerpt":"CRED, a fintech platform, has expanded its selection of motor insurers on CRED garage to include Bajaj Allianz General Insurance, Tata AIG, and United India Insurance. 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